History

The Levi's® Brand--along with its iconic 501 jean - is one of the most beloved, well known, and often imitated brands the world over.

Original & Authenticity - Levi Strauss & Co. invented the blue jean in 1853. No other brand can match Levi's® authenticity of 130+ years of denim expertise.

Sexy - There is nothing sexier, for a man or a woman, than a great fitting pair of Levi jeans.

True iconic stature, coupling its heritage with modern sophistication - The Levi's® brand is one of most well known, impactive brands worldwide. It's contributions to the pop culture and style landscapes transcend fashion's fleeting moments.

Levi’s® Eyewear accomplishes just that with our new eyewear collection: eye-catching styles, easy fit and comfort...all with the signature Levi’s® Red Tab of quality on the temple tips.

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Visit the Levi's^® Corporate Site

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